Importforauctions: December 2007

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1. Make your reader see that they have already

bought your product in the ad. Tell them what

results they have gotten and how it makes them

feel. They'll already become emotionally attached

before they buy.

2. Turn the ad into an article. It could be a story,

or how-to article. This will lead them into your ad

without them knowing it's an ad. They'll already be

interested when they get to your sales pitch.

3. Show your reader that they are

getting a bargain. Tell them the usual price you sell

your product for is $99. Then tell them if they

order today they can buy it for $69.95.

4. Direct the ad headline to your target audience.

Your readers will feel important and belong to a

select group of people who buy your product. For

example; "Attention! Accountants, Discover A

New Way To Increase Your Client Base!"

5. Tell the reader how fast they can receive your

product or service in your ad. Their buying decision

may be based on how fast they can receive your

product. They may need it by a certain deadline.

6. Use bullets to highlight your product or services

benefits. Benefits are the key to selling anything,

make them standout in your ad. You can use dots,

dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a

normal one. Instead of the normal timed guarantee,

give them extra back. Tell them they can keep the

free bonus or give them double their money back.

8. Tell the reader they'll receive surprise bonuses.

This'll raise your reader's curiosity and make them

want to buy so they can find out what the surprise

bonuses are.

9. Let your reader know this specific package will

not be offered again. You must create urgency so

people buy now. You may always sell the same

product but not with the same bonuses or price.

10. Give them a couple tips in your ad that will help

them with their problem. This will give your business

credibility and gain your readers trust to buy your

products or services.

From our home to your home, we pray and speak blessings, success and prosperity.

Walter L. Scheu, Sr., Th.D.

Importforauctions